NEWS RELEASE
Contact:
Kathy Cabrera
Carabiner Communications
770.569.8221
kcabrera@carabinerpr.com
http://twitter.com/kathycabrera
Carabiner Communications Shares Strategies for
B2B Social Media in New White Paper
Tech PR Firm’s Clients See Social Media Success Using Twitter and Web Video
ATLANTA (June 2, 2009) – Carabiner Communications, a public relations firm serving start-up and fast-growth technology companies, has made available a new white paper to help business-to-business (B2B) companies launch social media programs to connect with prospects and customers.
Entitled “Social Media: How B2B Companies Can Connect,” the new paperexplores the evolving social media landscape and explains in detail how companies can launch their own social media campaigns. Also discussed in the paper are key questions executives should ask before starting, how their companies can participate, and how to measure results.
This follows Carabiner’s March launch of its social media and video service, SocialConnectorSM, which helps clients build and integrate social media tools and content into their online communications campaigns. Since launching its new service, the firm has been successful in helping its clients incorporate social media into their marketing campaigns.
Web Video Instrumental in Product Launch Campaign
 The agency’s new media team wrote, directed and produced a Web video to support a new product launch for nuBridges Protect Token Manager. The video debuted at Infosecurity Europe 2009 and has been virally distributed via online postings, social networking, news releases and e-mail marketing to nuBridges’ key customers, prospects and industry influencers.
“Tokenization and encryption are complex topics to verbally articulate, but having a web video to visually explain these technologies and the unique capabilities of our solutions has been an instrumental part of our successful product launch,” says David Sutton, vice president of marketing for nuBridges. “Under Carabiner’s direction, we’ve leveraged our entire team to share the video via LinkedIn connections, and we’ve featured it on the company blog and Twitter page.”
Viral Media Strategy Carries Survey to 30,000-plus Targeted Twitter Followers
As part of a viral media strategy to publicize ThePort Network’s story “New Survey is First to Examine Nonprofit Industry's Use of Social Networking,” Carabiner pitched the news to nonprofit trades and to the social media industry’s top 100 bloggers. As a result, the story was covered in tier-1 nonprofit trade publications and reached more than 30,000 Twitter followers of social media and nonprofit influencers who “tweeted” the news. More information on the survey, co-sponsored by NTEN and Common Knowledge, which polled 978 nonprofit professionals about their organizations' use of commercial social networking sites, as well as their own hosted social networking communities, can be found online here.
Carabiner Offers Social Media Strategies in New Marketing Guide for Fast-Growth Businesses and Startups
“More people are using sites such as Facebook, Twitter, LinkedIn, and YouTube for business-related networking and research,” said Kathy Cabrera, Carabiner’s director of new media. “Our clients are seeing that properly-executed social media marketing campaigns are opening up new avenues to engage prospects, customers, potential employees and journalists.”
The paper can be downloaded at www.carabinerpr.com/socialmedia.
About Carabiner Communications
Carabiner Communications specializes in marketing and public relations services for start-up and high-growth technology companies. Having provided technology PR and marketing services since the early 1980s, the agency has over 500 product launches under its belt, enabling its professionals to quickly hook into the core of your business without the learning curve of other agencies. The Carabiner team is comprised of PR and marketing veterans who have hands-on involvement with a broad range of technology companies, from software and Internet-solutions providers to healthcare IT, biotech and medical device firms. For more information, visit www.carabinerpr.com.
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