Technology PR Expertise and Services

Our PR and marketing services enable you to gain a firm footing, while our expert counsel can help you map out a course of action and avoid the slippery slopes. From strategy-driven communications programs to our network of media, analyst, investor and partner contacts, we work with you throughout your business lifecycle to reach new heights.

Service Programs

MessageMaker^SM

The Irish poet and dramatist William Butler Yeats advised to “think like a wise man but communicate in the language of the people.” Similarly, many technology companies are challenged with how to explain complex, sophisticated solutions and services in ways that are understandable as well as compelling to a multitude of audiences. » Find out more (PDF, ~520k)

StoryTeller^SM

Disseminating news on a consistent basis is an important proactive element of any public relations program. But what do companies do in the lull between “hard news” announcements such as major new product launches, product updates or industry partnerships? » Find out more (PDF, ~500k)

ThoughtShaper^SM

Authored materials such as bylined articles, op/ed pieces and educational white papers help to establish thought leadership and credibility in chosen markets. On a similar level, customer case studies that showcase how a product or service is being used in real-world scenarios make extremely compelling media stories and sales references. » Find out more (PDF, ~350k)

ProfileRaiser^SM

A wise person once said that to excel in public speaking, you must first get into your subject; then you must get your subject into the heart of your audience. But how do you go about identifying and landing speaking opportunities at industry trade shows, conferences—even professional association meetings? » Find out more (PDF, ~350k)

BlogBuilder^SM

Blogs are a highly effective medium for sharing information and perspectives — helping to influence such key audiences as journalists, analysts, customers and industry peers. As blogs continue to proliferate, a growing amount of time is required to keep up with what is being said in posted entries, and to participate in corresponding online discussions. » Find out more (PDF, ~350k)

PulseTaker^SM

Surveys offer a structured way to poll an audience on their thoughts and viewpoints regarding current issues. Survey results can be used to validate corporate strategic directions or rally support around a cause. Importantly, media are usually very receptive to reporting on survey findings and statistics. » Find out more (PDF, ~350k)

Range of Capabilities