Newsletters

August 2014
In This Issue
» Cupboards, Old Dogs and the Decade That Flew By
» INFOGRAPHIC: Celebrate a Decade of B2B Marketing and PR Evolution
» 'Traditional Marketing Is Broken,' Declares Richard Edelman
» 5 Things Digital CMOs Do Better
» There's Still Time: Venture Atlanta Call for Companies

Cupboards, Old Dogs and the Decade That Flew By
When I emigrated from England to America in the early '80s, I found that some of the sayings my mom taught me didn't translate. I got puzzled looks when I said something like: "Looks don't fill a cupboard." (Translation: Don't judge a book by its cover). One saying that did translate was: "You can't teach an old dog new tricks." A similar one I learned after being here awhile was: "The more things change, the more they stay the same." Read more »

INFOGRAPHIC: Celebrate a Decade of B2B Marketing and PR Evolution
Cue the birthday party horns. Let the balloons fly. Light the candles on the cake. Carabiner Communications is celebrating its 10-year anniversary. To commemorate this significant milestone, we've released a new infographic that takes a nostalgic roadtrip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told. Read more »

'Traditional Marketing Is Broken,' Declares Richard Edelman
In Chicago last Thursday, the head of the world's largest PR firm declared that the marketing industry has its business backward. Speaking to an audience of academics and brand marketing executives at De Paul University, Richard Edelman, who runs the eponymous agency as president and CEO, stated that much of the marketing we've grown up with "is a short-term and broken model." Read more »

5 Things Digital CMOs Do Better
If you're a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade. Read more »

There's Still Time: Venture Atlanta Call for Companies
The Venture Atlanta 2014 Call for Presenting Companies is open! The annual event will take place October 21 - 22, 2014 at the Georgia Aquarium. Venture Atlanta is searching for 29 of Georgia's most innovative technology companies. Companies must be headquartered in Georgia and looking to raise money within the next 19 months. There is no cost to apply and selected companies will receive free admission to the event. Deadline to submit is Friday, August 15, 2014. Read more »

Carabiner Communications • 770-923-8332 • info@carabinerpr.comwww.carabinerpr.com
About Carabiner Communications
Founded in 2004, Carabiner is a highly cooperative group of seasoned marketing veterans specializing in public relations, digital communications, lead generation and content development. We help make big reputations for start-up and fast-growth B2B companies. We're as adept at honing and focusing messages as we are at delivering them, weaving together multiple communications channels to every client's advantage.
 Copyright © 2014 Carabiner Communications. All rights reserved.

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Copyright © 2014 Carabiner Communications. All rights reserved.