Newsletters

September 2014
In This Issue
» Maybe You Can't Judge a Book by its Cover, but "Looks" Sure Count with the Solutions We Create
» Social Media's Role in Product Design and Development
» How Millennials Require Us to Design the Technologies of Tomorrow
» Solving Problems, or Not?
» INFOGRAPHIC: Social Media the Most Effective Channel for B2B, 79% of Marketers Believe
» Venture Atlanta Conference

Maybe You Can't Judge a Book by its Cover, but "Looks" Sure Count with the Solutions We Create
Googling the exact phrase "Don't judge a book by its cover" returns nearly 13 million results. That's an astounding number of reminders that we shouldn't judge a person by appearances, which is what the phrase means. While I think that's absolutely true, that we shouldn't make snap judgments about the people we meet, the continuous use of that phrase for nearly 150 years reflects the fact that we often do just that. Read more »

Social Media's Role in Product Design and Development
There was a time when companies weren't the least bit interested to hear what consumers had to say about their products. Well, times have changed. Don't get me wrong, there are still those companies who will remain nameless (although you know who you are) that could care less about what we think–even though they should. Read more »

How Millennials Require Us to Design the Technologies of Tomorrow
You've seen them walking around shopping malls, college campuses and summertime social gatherings – those packs of sleepy-eyed teens with their heads down and eyes glued to their smartphones. Even though they cluster together in groups, you notice they don't make direct eye contact or utter any sounds to each other except to share a video or Tweet, since each is immersed in his or her own text message conversation or social media exchange. One might even be sending a text to another only a few feet away. Whether we like it or not, the zombie apocalypse is upon us and unlike the movies dedicated to this popular genre, the millennial generation will prove to be the most influential, distracted and finicky demographic in history when it comes to technology use. Read more »

Solving Problems, or Not?
September 14, 2014: A column by Neil Irwin in the NY Times last week questioned whether Apple Pay is a step forward in convenience or not. It seems like we're always going to have to carry some plastic backup in case our phone or watch battery dies, and there's the obvious question about all the Android users out there. While Apple has lined up impressive partners, you can be sure Google is not going to sit still in this matter. One credit card works in all POS systems. One brand of phone may not. No bar on Sixth Street is going to let you walk without paying via some mechanism, so their web sites may have to advertise: "We accept Apple Pay, Google Pay, PayPal, Credit and Debit Cards, US Currency, Euros (for F1 fans), Bitcoin, and dishwashing help in lieu of the foregoing." Read more »

INFOGRAPHIC: Social Media the Most Effective Channel for B2B, 79% of Marketers Believe
Over three quarters (79 per cent) of B2B marketers believe that social media is an effective channel for marketing, research from Omobono has found. 38 per cent of those surveyed in the research, carried out with Circle Research and The Marketing Society , said they would spend any extra marketing budget on social media, while 39 per cent would turn to apps or optimisation. Read more »

Venture Atlanta Conference
Join more than 750 technology entrepreneurs, investors and senior technology executives from across the country at the 2014 Venture Atlanta Conference. The premier investor event will be held at the Georgia Aquarium, October 21 to 22, 2014. Read more »

Carabiner Communications • 770-923-8332 • info@carabinerpr.comwww.carabinerpr.com
About Carabiner Communications
Founded in 2004, Carabiner is a highly cooperative group of seasoned marketing veterans specializing in public relations, digital communications, lead generation and content development. We help make big reputations for start-up and fast-growth B2B companies. We're as adept at honing and focusing messages as we are at delivering them, weaving together multiple communications channels to every client's advantage.
 Copyright © 2014 Carabiner Communications. All rights reserved.

Copyright © 2014 Carabiner Communications. All rights reserved.