Newsletters

September 2014
In This Issue
» Scrapping Strategic Tactics in Favor of Tactical Strategy
» How to Hack the B2B Buying Cycle
» Optimize Your Email Performance with A/B Testing
» The Ideal Length for All Online Content
» Atlanta CEOs Support Entrepreneurs and Junior Achievement

Scrapping Strategic Tactics in Favor of Tactical Strategy
In a previous post, I suggested that the nature of "messaging" has changed so dramatically that the traditional messaging document, chock full of pre-launch analysis, is obsolete. I realized later that I stopped short. The traditional Grand Marketing Strategy for all start-up launches needs to be tossed in favor of a more flexible and athletic framework. Read more »

How to Hack the B2B Buying Cycle
Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time. Read more »

Optimize Your Email Performance with A/B Testing
Most marketers are accustomed to the ritual of the A/B test. So much of today's marketing is driven by data that there's almost nothing that goes untested. And why wouldn't you A/B test everything? A lot of marketing technologies these days have A/B test functionality built right into the software. Read more »

The Ideal Length for All Online Content
Every so often when I'm tweeting or emailing, I'll think: Should I really be writing so much? I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way. Read more »

Atlanta CEOs Support Entrepreneurs and Junior Achievement
The Atlanta CEO Council is celebrating the end of 2014 with a special Holiday Event on December 8 from 6:30 p.m. - 9:30 p.m. to support our next generation of entrepreneurs with Junior Achievement of Georgia. Through our involvement in building JA's Chick-Fil-A Foundation Discovery Center, we have impacted the lives of 32,000 students, more than 9,000 volunteers and 15,000 visitors. Read more »

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About Carabiner Communications
Founded in 2004, Carabiner is a highly cooperative group of seasoned marketing veterans specializing in public relations, digital communications, lead generation and content development. We help make big reputations for start-up and fast-growth B2B companies. We're as adept at honing and focusing messages as we are at delivering them, weaving together multiple communications channels to every client's advantage.
 Copyright © 2014 Carabiner Communications. All rights reserved.

Copyright © 2014 Carabiner Communications. All rights reserved.