| Winter 2012 |
Friends:
Many of you who have received our Beta newsletter over the years will notice a new look with this issue. We moved to this updated format so we could share industry articles and timely content from some of our favorite online sites (and give you greater ability to share the ones you like, too). Our goal is to help you navigate the ever-changing world of branding, PR, social media and similar topics related to technology marketing. We hope you enjoy our new online newsletter and as always, we welcome your feedback.
Regards,
Peter | @peterbaron
Report from SoCon12: The Southeast's Social Media Un-Conference
SoCon, one of the Southeast's longest running social media conferences, was held in Atlanta earlier this month. With sessions including "Creating and Leveraging Sustainable Social Media Communities" to "The War on Stupid," the conference delivered a full day of keynotes and breakout sessions that gave attendees insightful takeaways for everyone – from small business owners and journalists to CEOs and marketing professionals.
A team of folks from Carabiner attended and gathered some top-level take-aways:
- Your mobile customer base is only going to GROW and outnumber traditional online consumers who are interacting with your brand from a traditional computer
- It's not just about putting your website on a mobile device – it's about building value-add apps that allow customers to interact with your business in new and valuable ways. Don't just re-deliver the Internet.
- Marketers are no longer storytellers, but translators of vast amount of information into an easily consumable and understandable bits of information
- The "war on stupid" will require us to use more visual tools that "translate" information into more engaging – and thus more easily interpreted messages. Among those tools: simple illustrations, comic books, animation, whiteboards, infographics and short "explainer" videos.
- There's a re-surge in long-form publishing. Many blogs publishing an e-zine monthly; blogging as a long form in itself hasn't been replaced by micro-blogging.
- Note to media organizations: it's no longer about getting your reader to find you – but rather the game has become having your content find the reader.
- With the modern search engine, it is a complete and utter myth that you have to compromise or alter good AP writing to achieve SEO success. It is one and the same – good AP style includes key words, topics, general summary at the top and details trickling down toward the bottom. Key for SEO is that key words are high and prevalent. Well-written content will naturally rank high with SEO.
To see the entire list of speakers and to access many of the presentations at no charge, visit http://socon12.com/speaker-presentations.
ComScore: Social Universe Still Quickly Expanding [STUDY]
Social platforms are still in their Precambrian era, with new services emerging and consolidating large audiences almost faster than they can be tracked. Meanwhile the social category as a whole is on the cusp of becoming the dominant form of online content, accounting for 16.6 percent of Internet minutes spent as 2011 drew to a close.
Read more ComScore: Social Universe Still Quickly Expanding [STUDY].
Brand Protection in 5 Simple Steps
WHEN STEVE JOBS INTRODUCED THE IPHONE IN 2007, he said: "I skate to where the puck is going to be…not to where it's been." He often borrowed that saying from Walter Gretsky, who said it constantly to a boy named Wayne.
Read more Brand Protection in 5 Simple Steps
The Local Web [infographic]
I can barely remember my life without the Internet or a time when the yellow pages had a use. The World Wide Web has become a mirror image of real life as establishments and individuals take advantage of the endless online marketing opportunities and develop a presence online.
Read more The Local Web [infographic]
It's Starting To Look Like Google + Is Essential For Your Business
When Google Plus first launched, millions of users flocked to the new service. Ten million in 16 days, to be exact. But since then, the hype has started to wane—and has even soured in some circles. Mat Honan argued recently that Google "broke itself" with the new personalized search features tied to the social network.
Read more It's Starting To Look Like Google + Is Essential For Your Business
Why social media is not a waste of time (infographic)
Is social media a waste of time? If it is, we're wasting a lot of it. Nielsen reports that Americans spend more time on Facebook than on any other site, Twitter has sparked and nurtured global revolutions, and Google+ is forging ahead. Schools.com, though, says social media is not a waste of time and created this infographic to show why:
Read more Why social media is not a waste of time (infographic)
Create Better Messaging Strategies | 3 Videos
In a brief 3-part video series, Peter Baron speaks with Scott Williford, Founder and CEO of vLink Solutions about how Carabiner Communications helps entrepreneurs with their messaging strategies when launching a new product or service, the importance of optimization, the "SoLoMo" trend and more.
1 – Peter Baron Talks with vLink about PR and Marketing
2 – Messaging Strategy
3 – Messaging Consistency, 'SoLoMo' Optimization
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