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Results
| Client: Per-Se Technologies |
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| Program: PR Guidance to Operational Divisions |
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Situation:
- Per-Se is a leading provider of financial and administrative healthcare solutions (now part of McKesson Corp.)
- Had a corporate PR group, but divisional project managers required ancillary resources to help promote its products and services
- Needed support in media strategy and collateral development
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| Client: PathCon Laboratories |
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| Program: MRSA – Get the Facts on the Super Bug |
Situation:
- Public experiencing concern over outbreaks of Methicillin-resistant Staphylococcus aureus (MRSA).
- Some information being provided was misleading; situation complicated by no unified voice emerging to dispel rumors or correct information.
- Needed fast response to help quell potential public panic through proper education.
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| Client: Digital Resolve |
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| Program: Joining the Fray |
Situation:
- First-to-market provider getting overlooked by media
- Compliance guidelines fuel market demand and competition
- New competitors seizing leadership position and share of voice
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| Client: Informiam |
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| Program: Building Awareness in the Establishment |
Situation:
- New provider entering established market
- Compelling ROI with large contact center customer
- Highly differentiated solution with real-time actionable information and dashboard capabilities
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| Client: matrix42 |
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| Program: Coming to America |
Situation:
- European software provider with limited market penetration establishing North American presence
- U.S. market space is already well-established
- Simultaneously building North American reseller channel
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| Client: PointClear |
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| Program: Educating the Market |
Situation:
- Established provider of qualified sales opportunities to B2B organizations
- Company’s outsourced lead generation and qualification services are much more effective than less costly appointment-setting firms
- Opportunity to educate the market on lead quality over quantity
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| Client: Hannon Hill |
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| Program: Getting on the Map |
Situation:
- Established software provider needed to extend reach to multiple verticals
- Limited industry analyst awareness
- Market dominated by larger providers focused on the enterprise
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| Client: Synaptus |
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| Program: Changing Minds |
Situation:
- Founder & CEO needed increased industry awareness
- Target market both unaware and unreceptive to the benefits of the firm’s methodologies
- Case studies validated firm’s methodology
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| Client: Encapsulon |
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| Program: Launching with a Proven Pilot |
Situation:
- New software provider entering established retail loss prevention market
- Strong pilot program produced compelling ROI with large national home décor chain
- Highly differentiated solution with new video integration capabilities
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| Client: FileVision |
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| Program: Marketing to SMBs |
Situation:
- Young, little-known software provider targeting SMB
- Solution deployed and proven
- Market dominated by large enterprise-level solutions
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| Client: Tall Maple Systems |
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| Program: Launching a Brand |
Situation:
- Small, unknown startup in an undefined market space
- No internal marketing resources
- Lackluster Web site, branding and collateral
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| Client: Wren |
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| Program: Reaching New Markets |
Situation:
- Established CCTV company needed to evolve its brand
- IP video driving new applications beyond retail security
- Crowded market with an abundance of providers
- Majority of solutions viewed as commodities
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